Last week the NY Times reported the launch of a Korean-language interface to YouTube. The launch of local sites in Ireland and the U.K. happened last year. Plans were also made for YouTube's expansion of international reach with local language interfaces and domain names including Brazil, Japan, Italy, France, Poland, Spain and the Netherlands.
I was suprised to read that this hadn't already been done in Korea, what with its popularity and high-level of broadband Internet penetration and streaming video. It was one of the first countries in the world to have TV Networks' websites offer their full programming live and on-demand. YouTube will have competition though, with established local video sites such as Daum and Pandora TV, which has been within the top 15 sites in all Korean websites.
YouTube could follow in the mixed success of its owner Google, but the people of Google are definitely taking the neceassary steps toward success in Korea by last year building a local office in Seoul. In May, Google gave its Korean homepage a face lift with the addition of a toolbar and animated icons that act as shortcuts to site features. This is the furthest the Google homepage has changed from its simplistic design we are used to viewing.
who's cc?
- christinac
- I live in the capital of Texas and love it! I'll be graduating in May with a B.A. in Communication with PR and Advertising aspirations. When I'm not in class or working at my wonderful internship with Erebelle, an Austin-based women's clothing company, you can find me enjoying the Texas heat at Town Lake or at a BBQ.
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1 comment:
I was surprised to learn that YouTube has, only recently, launched a Korean-language interface. This is, especially, surprising since YouTube has reached an impressive level of popularity in this country. In my opinion, they should of launched this feature long ago. You tube should definitely moniter these important aspects more closely.
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