For your podcast pleasures

Since our podcast project is coming up, I figured I'd share a bit of an article that I found on eMarketer. I know Corinne has really emphasized the popularity of podcasts, but maybe some of these numbers will convince some of us who might be hesitant to believe.

Research has shown that the podcast-user base if growing due to:

• Greater ease of consumption for podcast content
• Growing awareness of podcasting
• Terrestrial radio’s use and promotion of podcasting
• Increased penetration of portable players
• The evolution of smart phones and proliferation of affordable mobile data plans

Just like Corinne discussed in class, the majority of users experience their podcasts on PCs instead of cell phones or iPods. That's right. The estimated 18.5 million of us out there are listening to this stuff on desktops. This means the peak hasn't even been reached. Nope, by 2012 we'll be up to 65 million...that's 251%! And out of these millions and millions and millions, 25 million will tune in at least once a week.

Along with the podcast audience increase, there's bound to be some more advertising money spent. A projected $435 million in 2012, up from the $165 spent this year for sponsorships and all.

Thanks Corinne for the practice!
The full eMarketer report from Paul Verna can be downloaded here.