Forrester Research released a new study that reports social media won't be seeing as many budget cuts as traditional media will. Marketers are more likely to decrease spending here than in areas such as word of mouth, blogging, and social networking. AdWeek reported this last week. Some might be apprehensive to how much advertisers are going to invest in these new practices, especially when the experimental stage isn't over yet. Starting a Facebook page or a blog doesn't cost a company much, unlike the big-media campaigns everyone is doing. The study shows that social media initiatives will withstand budget cuts because companies are beginning to understand them and make smarter choices, instead of jumping into something just because all your competitors are doing it.
Forrester found that Procter & Gamble's online community for adolescent girls, BeingGirl.com, has been 4 times as effective as an almost equally priced marketing program for traditional media. Advertising on Facebook has become even more widespread with the use of "pages", where a company, product, music group, non-profit organization can create content. These pages allow you to buy advertising that's seen by your "fans" or "members".
Forrester found that Procter & Gamble's online community for adolescent girls, BeingGirl.com, has been 4 times as effective as an almost equally priced marketing program for traditional media. Advertising on Facebook has become even more widespread with the use of "pages", where a company, product, music group, non-profit organization can create content. These pages allow you to buy advertising that's seen by your "fans" or "members".
2 comments:
People in this day and age, especially at the age where computers are part of a daily routine, marketing online or on website appears to be more effective in a sense that, children/students are online way more than they used to be. Back in the day, children/students were watching hours and hours of television, but the times have definitely changed. Facebook and personal blog pages are what's common nowadays, and finally marketers are realizing that they should utilize those sources.
Here's the thing too. Traditional, non social media advertising needs to go down in price in order for it to be factored into the equation again. Web media like websites,social networking sites, blogs, and video sharing (You Tube) sites are all free. It just takes a good product or service, some know how, and a little creativity.
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