Everyone knows about that ridiculous jingle that plays on your favorite radio station(s) a zillion times a day. That jingle that plays over and over and over in your head and refuses to leave no matter how hard you try...and like everyone, I've always thought that advertising, like this that annoys people, doesn't work. Although my advertising classes have put up a good fight to teach me otherwise, I made up my mind that if any ad is that annoying, I'll swear NOT to buy or support them! Sure I'll recognize that company's name and services and be able to sing along with it, but I won't be happy about it. It's like I blame these horrible creative people in these ad departments for coming up with such a lame jingle that stays in my head all day, so I refuse to buy things from them. So yesterday, as I hate to admit it, the annoying jingle DID work.
My car brakes started sounding really bad a couple days ago and being the typical girl who doesn't know much about the inside workings of cars, (this isn't easy for me to admit so don't make fun) I reverted back to the first thing that popped into my head--"Just Brakes, we really do care." Yes, I started to hum that irritating jingle as I thought about what to do. I proceeded to look on their website to find the closest location. On the way, I passed four other "brake specialist" shops. Four shops that were all closer, all just as qualified, maybe even cheaper, but I continued to my destination of Just Brakes. I turned around twice because I missed the entrance to the garage, BUT I still had to have Just Brakes. So while reading the 95 theses, #74 caught my eye.
"We are immune to advertising. Just forget it."
Not only would my advertising teacher have a cow over this, but I can't agree with it ESPECIALLY after the events of yesterday. I couldn't help but tell the greasy mechanic boys there (who did a fine job btw. Thanks Just Brakes!) that the only reason I was giving them my business was because of their stupid advertisement on the radio...that and I was scared for my life due to the screeching noise of my brakes. They fully agreed that the ad is horrific, but I couldn't help but think how effective it was on me. Me, someone who is studying advertising, someone who thinks of herself as a "sensible consumer"...we've all taken those classes. But I chose Just Brakes not because my dad told me to, not because of friend suggested them, and not because they're the leading brake specialists...because a dumb jingle registered in my head the moment I decided my brakes were in dire need of some help. I actually thought to myself on the way over, "they have to be good if they have the sense to advertise, right?"
Radio: one of the worst mediums (in my opinion) to have good advertising...and absolutely the one with the most annoying commercials. Nonetheless, a place in which people will subconsciously, and sometimes defiantly, get advertising that works.
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8 comments:
I agree in part with you. Irritating advertising drives me crazy, but I have to give them credit. I will always remember them because of their lame jinlges or puns. Regardless wether people think they are immuned to advertising or not, we all have to admit that we are in some way affected by jingles and and tag lines in advertisements.
I also agree, I find it kind of entertaining to see what kind of commercials or jingles advertising companies come up with. It's a really smart idea to have catchy phrases/slogans/jingles for companies. It's clever, but some people think it's out of date and doesn't work. But, everyone knows jingles and slogans for different companies, whether we want to admit it or not.
I couldn't agree with you more on this issue. When I read the 95 theses I thought most of them were somewhat intelligent, but this one couldn't be farther from the truth. People who think advertising doesn't work on them are ignorant. If advertising didn't work America wouldn't spend billions of dollars on it every year. It is safe to say that some mediums of advertising don't work as well as others, but on the whole, advertising works, whether you want to admit it or not.
I have a love hate relationship with Advertising. As much as i dont like it or want to see it, I would love to work in the industry. I agree with those catchy jingles that save us when we need something, but i hate when advertisements depicts a feeling to us as what we want or need. They sometimes tell us if we dont have this or use this product then we cant be happy and smiling like those people dancing around in their advertisement's. I think the jingle that stuck with me since way back in the day was Mr. Gattis. It was a catchy voice and tune which got me a pizza whenever i wanted because i never had to look up the phone number.
I look for ads. I just prefer to look for ads in print and online. However, I hate annoying jingles and noises in general, so I tune out radio and TV ads all the time. The sole reason I get certain fashion mags in the mail is to look at the ads because it is not like the articles are of any interest to me. I also look at ads to see what people are doing and coming up with in terms of advertising.
People who say that their immune to advertising are crazy. Advertising is all over the place, in our computers,televisions, while we drive, etc. Although I agree that annoying jingles can become irratating!
As much as I hate to admit it, your blog put into words the same thoughts about advertisement that I've had in the past. At times, I decide that I hate everything in the form of or associated to advertising. And then, I think back to my advertising course and I realize that the advertising industry does some things wrong and a lot of things right. I especially admire the resilience the industry is demonstrating through these trying times. Advertising still works and it's not going anywhere.
Hello. I find your blog very interesting. having a car is rather troublesome and costly, I hope you do agree. If you happen to find a good repair center, then lucky you are. Last time I had to deal with the repair company, I went to Just Brakes. It is a brake specialty repair company. Now, I think that before going there I should have checked www.pisseconsumer.com where customers share their experience, bitter one.
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